Article Writing – Key Phrase Optimization
Ok, I have to review a lot of articles that are submitted to my article directories and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.
In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.
There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article’s readability.
Because these webmasters BELIEVE they know about SEO and article marketing, they request this keyword density as if it is the most important thing.
Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?
Wrong. I may be a total pain in the butt, but my clients know that when they request something and I don’t agree with it because I know it won’t help them, I speak up and let them know how they could benefit more by doing it a different way.
Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to SEO or article marketing.
Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.
It can be done. Our writers do it all the time for our clients. You can too.
Articles SEO
Need content for your website well then look no further, Articles are here and the way to go. Articles provide many different things, daily content for your site, a way to voice your opinion or the opinion of others, the biggest thing is traffic to your site, and then however comes returning visitors and visits provided by other links. All of these things are a part of Articles and how you can use them to provide a great and informative way to bring people to your site.
The Pros
The biggest pro of Articles has already been mention, traffic, returning traffic to be more specific. No website can survive without people making there way to it, and returning for more. Also lets not forget the Search Engines, AOL, Google, and Yahoo, in alphabetical or and only providing the names of just a few. These Search Engines use keywords to direct viewers to different websites. Just like Articles is the keyword for this particular article, Keywords are how the search engines recognize what you are looking for. Say you wanted games you would then type in the word games and wow look at all the hits you get.
The Cons
There are a few problems with Articles. One thing they are a person’s point of view, if the person writing the article is not happy with the Keyword then the article could be damaging to the original site, product, or person. Another con to Articles is the fact they change constantly moving from one subject to another and can make finding the right one difficult.
Summary
When writing your Article be sure you do not copy someone else’s work, not only is this illegal but also wrong. Make sure you give the original provider of the article their credit and the source link is working properly, not to mention telling them you are using their work. Following these simple guidelines can keep you out of trouble and possibly create a working relationship with the person you got your information from for a long time to come.
To bring all of this to a close you have to consider what you have read today, heard from someone else, or found on your own before, Articles if used properly can bring visitors to your website and keep them returning for more.
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