The Three Most Important Factors Of Search Engine Optimization

When it comes to getting free traffic directly from search engines everyone seems to have an opinion of how to acquire page one rankings for a website. Unfortunately, search engines like google don’t disclose their algorithm to anyone.

This is particularly essential if you are trying to learn how to make money online

So how do you identify where to concentrate your SEO efforts?

The most important factor in gaining free traffic from search engines involves GETTING BACK TO ESSENTIALS!

Sure, all these newfangled methods involving social media sites, video and audio have a role in helping sites obtain good rankings. But if a site is inadequately optimized to start with then the effectivness of these methods will be limited. And the vast majority of sites are poorly optimized. Most website owners don’t even make an effort to do keyword research, or perform only simple research (i.e. how many searches does the preferred keyword get?) Consequently they might end up targeting keywords that are too broad or have too much competition… then they question why they’re not receiving traffic from search engines… sheesh!

So what are the basics? The essentials are:

1. Domain name:
2. Website Title:
3. Backlinks:

You could also say that keyword research is fundamental. But this article presumes that detailed keyword research has been undertaken and potentially profitable keywords chosen.

Dealing with each aspect separately:

DOMAIN NAME: Every website page should target specific keywords. With the main domain it is crucial to utilize the principal keyphrase within the domain name (unless the domain is used for branding). For instance, if a man called Stinkbottom Fartworthy had a site about dog training he wouldn’t call his site StinkbottomFartworthy.com since it has nothing to do with dog training (despite being unforgettable), unless he specifically wanted his name to be synonymous with dog training. To rank for the keyword ‘dog training’ it’s considerably better to use the domain name dogtrainingtips.com. Even though this keyword has enormous opposition, if site content matched the domain it would eventually achieve a reputation as a dog training site and rank well for the keyword.

You can utilize sub pages on your site to target much less competitive keywords like, ‘how to train small dogs’, ‘how to teach your dog tricks’ etc. These pages will produce traffic for your site. As you draw in more ‘longtail’ keywords (keywords containing more than three words) the site will start to rank for the more competitive keyword in the domain name.

How do you include longtail keywords in URLs? Merely include the keyword in the filename of the html file. So dogtrainingtips.com can have a subpage of how-to-teach-your-dog-tricks.html thus the direct access url becomes dogtrainingtips.com/how-to-teach-your-dog-tricks.html. If your site is created in wordpress you can set your permalinks (permanent links) to utilize the post title as the page id and use the keyword in the post title.

WEBSITE TITLE: Your website title is found in the header portion of html code. The title is the wording that appears in the colored bar across the top of the browser window. Many sites don’t optimize this portion but correct optimization goes a LONG way to persuading search engines that your site should be ranked for the keywords present in this tag… particularly when page substance matches.

BACKLINKS: Backlinks are the MOST CRITICAL aspect of SEO. This is where social media sites etc come into play. By definition, a backlink is a hyperlink on an external site aiming at your website.

There are two very critical things to keep in mind with backlinks.

1. Backlinks on associated sites are significantly more valuable than those on unrelated sites. In the example of Mr Fartworthy’s dog training site. If he has backlinks on sites relating to dogs, those links will be considerably more valuable in increasing the search engine ranking of his site than having them on a site concerning trucks. In general, one link on a related site is worth 5-10 links on entirely unrelated sites. So don’t waste effort building links on unrelated sites!

2. If you intend your site to rank for a specific keyword, utilize that keyword as the anchor text for your backlinks. Anchor text is the wording that people click to go to your website. So to rank for the keyword ‘dog training tips’ you would use that as the anchor text. It is essential to take note that not all backlinks should use this anchor text as it looks unnatural to search engines. So it’s important to use alternative anchor text also, like your name or some other keyword.

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