The Death Of The Link Exchange

Link Exchanges have been used since the start of the internet as a way of gaining popularity in the eyes of the key search engines. This used to be the simplest means to gain positioning in the key search engine results for your given keywords. Your company could gain ground fairly quickly by utilizing link exchanges.

Wikipedia’s Definition of a link exchange:

Link Exchange ("Reciprocal Link Exchange") is that the apply of exchanging links with alternative websites. There are various totally different ways to rearrange a link exchange with webmasters. The best means of doing it's to email another website owner and raise to try to to a link exchange. Additionally visiting webmaster discussion boards which supply an obsessive link exchange forum where webmasters can request a link exchange be it of a sure class or open to anybody.
Link exchange has been a very long time follow by web site house owners since the start of the web. In the last few years (when year 2000), this observe has gained more popularity as search engines like Google started favoring sites that had additional links within the rankings. This method was very accurate at gauging the importance of a web site when it initial started, resulting in the recognition of Google.
However consistent with experts, search engines no longer place a heavy emphasis on reciprocal links. Instead, the popularity or credibility of a website is now gauged by one means incoming links to that site. In addition, analysis suggests that it is terribly vital each that the theme of an incoming be link be relevant to the page being linked to.
This definition can be found here: http://en.wikipedia.org/wiki/Link_exchange
The death of the link exchange is officially here. Relevant one-method links are the most necessary side of search engine optimization since the latest algorithm changes for the foremost search engines. Yahoo has gone as far as denying sites admission into their search submit program for having a link exchange program, considering it spam (I have personal experience with this).

The simplest approach to build relevant links is by utilizing these aspects of search engine optimization:

1. Directory Submissions: The all important DMOZ (www.dmoz.org) and yahoo directory (www.yahoo.com) are mandatory for any company seeking high rankings within the search engines. Be certain to go looking for relevant directories for your company. You'll be able to do this by looking for your major keywords in search engines with the word “directory” and will notice them fairly easily.
2. Article Submissions: By writing articles which will be reprinted for free, you get free advertising and webmasters get content to deliver to their customers through an editorial database or e-zines. You are allowed to include a resource box at the tip of your article that contains data regarding your company and the all vital link to your website.
3. Social Book Marking: Social Book Marking is a new trend on the web that was pioneered by sites like del.icio.us, www.furl.web, www.digg.com and many others. This can be the act of book marking a site to a public (or private) favorites archive that other net users will use to seek out important information. You then use tags to spot your book mark for the relevant keywords. This additionally generates a link pointing to your site.

The link exchange has officially become useless. Finish your link exchanges currently whereas you still have the possibility to try and do so. Within the close to future, search engines may penalize sites that take part in link exchanges, therefore profit now and lose them before you lose crucial positioning within the search engine results pages.

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